Cockatoo Brand Narrative & Identity

I developed a brand name, narrative and visual identity for an English speaking classes based on the idea that learning a language is actually learning to have a voice. Cockatoo is named upon the talking parrot Cockatoo, who is known to have very clear voice and language phonetics. The typographic logo has a shape of a shouting sound bubble, signifying that Cockatoo gives your child a clear and loud voice. The color palette is warm, inviting and playful. The shape can be used throughout further brand creatives, and words can be written in the same shape, giving Cockatoo a memorability and recognisability.