Luxury Watches is a young startup company working in partnership with experienced watch manufacturers to transform natural materials into unique timepieces.

My Role

Research

Competitive Analysis

Prototype

UX/UI design

Research & Competitive AnalysisI began this project by analyzing companies that compete in similar industry. My first step was to visit their websites to gain a variety of perspectives and views.

WireframesAfter a SWOT analysis was completed I created quick wireframes for translating an idea into a visual reality. At this step my goal was to:

Give an outline of structure and layout of the pages.

Present the information that will be displayed on the pages.

Sketching a paper prototype was a quick way to create all the screens.

Colors

For this design I decided to use dark background and light colors for typography. Dark colors are often associated with elegance, formality, prestige and power. Many powerful brands build their visual presentation around black-and-white scheme with dark dominating and light presenting. I think this aspect in interface design can provide contrast and additional accent to the product itself.