Branding & Packaging for Aurora's Ceremonial Matcha Paste

Aurora.co is Turkey’s first ceremonial matcha paste, blending tradition with modern wellbeing. I crafted a full brand identity and packaging system that highlights the product’s purity and elegance through soft-edge illustrations, vibrant colors, and refined typography. The design balances calmness and energy, reflecting both the ritualistic and joyful nature of matcha.

From concept to print-ready files, every detail was designed to feel elevated, fresh, and full of intention.