Branding & Packaging for Aurora's Ceremonial Matcha Paste
Ester Saba
Aurora.Co – Branding & Packaging for a Ceremonial Matcha Paste
Aurora.co is Turkey’s first ceremonial matcha paste, blending tradition with modern wellbeing. I crafted a full brand identity and packaging system that highlights the product’s purity and elegance through soft-edge illustrations, vibrant colors, and refined typography. The design balances calmness and energy, reflecting both the ritualistic and joyful nature of matcha.
From concept to print-ready files, every detail was designed to feel elevated, fresh, and full of intention.
Secondary Logo
Label Design
Colour Palette
Packaging Design
Content Design
Label Design
Pattern Design
Content Design
Content Design
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Posted May 13, 2025
Brand identity, packaging design and social media content design for Aurora, Turkey's first ceremonial matcha paste.
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Timeline
Dec 1, 2024 - Jan 1, 2025
