ONLY professionally looking account can reach clients and increase sales.
Your content must be consistent with your audience and their needs, triggers. Account SHOULD BE eyecatching, have a visual consept and unique BRANDING
What I did:
1) Developed an effective social media strategy (including deep analysis of the audience: their triggers, needs, segmentation, current account evaluation, types of content, visual strategy, logo, visual concept, highlights design, colors palette)
2) Created 9 attractive and modern posts that made my client's account look professional and presentable to the audience.