The Full-Funnel Approach: Revenue-Boosting Content & Strategy

I led a dynamic, multi-channel content marketing initiative, transforming how event marketers captivate and convert their audiences. This comprehensive campaign was a tapestry of meticulously crafted touchpoints, including podcasts, webinars, targeted email campaigns, SEO-optimized blog posts, and punchy short-form content. A key element of this strategy was a robust LinkedIn campaign, seamlessly blending paid and organic tactics to maximize reach and impact.

The goal was to generate high-intent revenue opportunities (HIRO) and create a revenue-boosting funnel by tailoring key performance indicators around opportunity sourcing, conversion rates, and overall revenue influence.

The results speak volumes: 120 sourced opportunities, 46 conversions, and a staggering $1.7 million pipeline influenced. This culminated in a whopping $746k in combined influenced and sourced revenue. More than just numbers, these results underscored the potency of a well-crafted, full-funnel content strategy and my ability to meet and exceed marketing and business objectives.