The Backyard Preschool
Meredith Hattam
The Backyard Preschool Brand Identity
The Backyard Preschool—formerly The Hollow—is a Brooklyn-based preschool focused on child-led play, rooted in nature. They needed a brand identity to speak to their new name, and to parents for the upcoming school season. I designed and illustrated a visual identity that felt as Brooklyn as they do.
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Posted Aug 18, 2025
The Backyard Preschool, rooted in play + nature, needed a fresh brand for their new name. I designed an identity + illustrations as Brooklyn as they are.
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