A concept hero animation inspired by the rabbit r1 launch. The goal was to explore how a simple, centered product moment could work in a hero section without overdesigning the page.
Idea
The focus is on the device itself. Minimal motion, strong framing, and a quiet environment that lets the product feel intentional and confident. The animation is designed to support the launch message, not compete with it.
Design Approach
Centered product composition
Subtle motion to keep attention steady
Clean space for headline and CTA
Calm pacing suitable for a hero section
Outcome
A short, loopable hero animation concept that highlights the rabbit r1 with clarity and restraint, designed to sit naturally at the top of a product launch page.