TIL Branding & Brand Identity Design
Christine Emad ☁︎
Verified
TIL, a trade credit insurer, needed a brand identity that felt more modern and flexible while protecting the confidence and familiarity built with existing clients. I created a refreshed visual system for use across digital, marketing, and event touchpoints.
The Brief
The goal was to evolve the brand without losing its legacy. The identity needed to feel credible in a high-trust industry, work across digital and physical touchpoints, and give the team a consistent system for future communications.
The Approach
I built a refreshed identity around clarity, consistency, and adaptability. The system was designed to feel contemporary while preserving the assured character that existing clients associated with TIL.
Identity System
The updated identity includes a flexible logo suite, visual system, and guidelines that create a more cohesive expression across every application.
Refreshed TIL brand identity
A refreshed visual identity that balances modernity with the trust and familiarity of the existing brand.
TIL brand guidelines
Clear brand guidelines to help the team apply the identity with confidence.
TIL identity applications
Identity applications showing how the system carries across TIL’s core touchpoints.
TIL visual system
A flexible system built to create consistency across TIL’s communications.
Deliverables
Logo suite
Brand identity system
Brand guidelines
LinkedIn assets
Conference materials
Bringing the Brand to Life
The identity was carried through to practical marketing and event materials, giving TIL a consistent presence wherever clients encounter the brand.
TIL marketing and event materials
Marketing and event materials that carry the identity into real client touchpoints.
Outcome
The refreshed identity gave TIL a clearer, more consistent visual foundation across its communications, while retaining the established character the team wanted to protect.
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What the client had to say
A great designer who is quick to respond and meets deadlines consistently. Would recommend!
Sho Osawa, Tyndall Insurance
Jul 24, 2025, Client
Posted Sep 19, 2026
Brand identity refresh for a trade credit insurer, built to feel contemporary without losing the trust of an established brand.
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Clients
Tyndall Insurance
