Kranex Brand Identity Design (Solar Company)

Client Overview: Karnex is a forward-thinking solar energy brand committed to promoting affordabability, sustainability and innovation in the renewable energy sector. With a focus on clean, solar-powered solutions.

Project Overview: They want a brand identity that would reflect their values, mission, and commitment to sustainability. The goal was to establish a strong visual identity that would differentiate Kranex in the competitive renewable energy market and resonate with their target audience.

Logo Concept: The logo symbolizes the brand’s dedication to creative renewable energy solutions, drawing  inspiration   from  the patterns of  wind power pastel, power, solar panels, and the first letter of the brand  name 'K' from Kranex. Also, the bold customized wordmark  gives the brand   a modern, polished look.

Color Scheme: To represent Kranex's ties to sustainability and the natural world, we used a color scheme of earthy tones. Shades of green and lemon served as the primary colors, signifying both renewable energy sources and the environment.