FAB Pizza: Crafting a Trendy and Offbeat Brand Identity

For FAB Pizza, a restaurant known for its unique flair, I was tasked with developing a brand identity that would resonate with a modern, trend-conscious audience.

Embracing a bold and unconventional approach, we chose a vibrant color palette of green and pink for the packaging, symbolizing freshness and energy. This color scheme was not just visually striking but also set FAB Pizza apart in a crowded market.

Central to the brand's identity was the catchy slogan "La pizza qui vous veut du bien" ("The pizza that wants you well"), which encapsulated the restaurant's commitment to both taste and well-being. This combination of quirky design elements and a health-conscious message resulted in a brand identity that was both 'hype' and relatable, perfectly aligning with FAB Pizza's vision of offering a unique culinary experience.