The beauty is it's simplicity. You open the page, create a "Voteboard", add some "Feature Requests" and share it with a link. Anyone with the link (don't worry it isn't indexed by Google + can't be guessed randomly) can access the Voteboard and upvote existing feature requests and add their own. This way the owner of the application or tool knows exactly what to build next. But hey, a video is better than a thousand words, so here you go: