As the lead UX/UI designer, I conducted comprehensive competitive analysis and user research to understand current pain points and industry trends. I designed a scalable UI Kit and implemented a clean, adaptive layout for desktop and mobile devices. Key deliverables included a streamlined ordering flow, an intuitive navigation system, and a prominent, conversion-focused CTA.

I was responsible for end-to-end UX/UI design, including:

Conducting user research and competitive analysis to identify customer needs, pain points, and best practices in the restaurant and online ordering domain;

Designing key user flows to create a streamlined ordering process, intuitive navigation, and clear call-to-action elements;

Creating a scalable UI Kit and responsive design systems in Figma to ensure consistency and optimal usability across desktop, tablet, and mobile devices;

Redesigned the website with a clean and modern visual hierarchy to enhance readability and user focus;

Developed an adaptive layout optimized for desktop, tablet, and mobile devices to improve accessibility and engagement;

Created a scalable UI Kit with consistent components to ensure design coherence and flexibility;

Streamlined the ordering process with simplified user flows, making it easy and fast to browse the menu and place orders;

Enhanced navigation with clear menu structure and prominent call-to-action buttons to increase conversions;

Designed an intuitive checkout and confirmation screen to reduce friction and prevent cart abandonment.

To validate the redesign, I conducted usability testing with 10 participants representing the target audience, including local customers and mobile users. The testing focused on the ordering flow, navigation clarity, and overall user satisfaction.

92% task success rate: users easily completed key actions such as browsing the menu and placing orders without assistance.

Average task completion time reduced by 30% compared to the previous design.

Positive feedback on navigation and visual clarity: 90% of participants found the site intuitive and appealing.

Identified minor issues with the checkout process, which I addressed in the final iteration. The redesign led to improved usability, faster ordering experience, and an expected increase in online conversions and customer satisfaction.