Queen Garnet - Design Study

Queen Garnet - Design Study

I designed this website for Queen Garnet, an Australian plum brand, as an example of how a food product can build premium positioning through storytelling and science.

The experience opens with a calm, full-width orchard scene and a confident serif headline, "The Plum Backed by Research." It sets a tone that feels natural, trustworthy and quietly luxurious.

The design pairs rich plum and cream with earthy green photography, so the colour of the fruit becomes the colour of the brand. The layout is spacious and editorial, letting each message breathe.

Shopping is part of the story rather than an interruption. Subscription options and delivery frequencies are built into each product card, and short feature boxes explain the journey from orchard to bottle. A TV feature video and a 12-question FAQ answer curiosity before it turns into doubt.

The page closes with logos from the universities that studied the fruit. That turns a lifestyle brand into one backed by credible research.