This one lacked story, flow, and a reason to click.

Grab attention instantly → Rewrote headline to focus on the user’s outcome (“Power your performance with 24/7 data”).

Guide action early → Placed a bold CTA at the top so readers know what to do right away.

Make features pop → Used subtle colour shifts to highlight unique selling points.

Improve flow → Added whitespace, hierarchy, and clean typography for a premium, easy-to-read experience.

Sell the differentiator → Framed WHOOP as a personalised coaching system, not just a wearable.

Engage to the end → Added a footer nav so readers keep exploring instead of bouncing.

The result: A more visual, intentional email that holds attention, guides the eye, and drives clicks — designed in Figma with a conversion-first mindset.