I recently completed a full redesign of a website for a roofing contractor, transforming an outdated and inefficient website into a modern, user-friendly, and visually appealing platform. The goal of the project was to improve user experience, enhance the brand’s online presence, and drive more leads to the business.

Updated Design and Layout: A sleek, professional design that reflects the roofing contractor’s brand identity and credibility.

Improved User Experience: Simplified navigation to ensure visitors can quickly find information about services, contact details, and project galleries.

Mobile Responsiveness: Optimized the website to look and function perfectly across all devices, including tablets and smartphones.

SEO Optimization: Incorporated on-page SEO best practices to improve search engine rankings and visibility.

Contact Forms and Lead Capture: Integrated lead capture forms to make it easy for potential customers to request quotes or schedule services.

Challenge: The old website had a cluttered design and was not mobile-friendly. Solution: I created a clean, modern layout with responsive design to ensure a seamless experience across all devices.

Challenge: The website lacked clear calls to action (CTAs), leading to low conversion rates. Solution: Strategically placed CTAs, such as “Request a Quote” and “Contact Us,” were added throughout the site to guide visitors toward taking action.

Challenge: The client wanted to showcase a portfolio of completed projects to build trust with potential customers. Solution: Designed a visually appealing project gallery page that highlights past roofing projects, complete with high-quality images and customer testimonials.

WordPress with Elementor for custom design and development.

SEO Tools: Rank Math SEO for optimizing on-page SEO elements.

Image Optimization: TinyPNG for compressing images without losing quality.

Google Analytics Integration: To track website performance and user behavior.

Improved User Engagement: The redesigned website saw a 40% increase in average session duration within the first month of launch.

Higher Lead Generation: Contact form submissions increased by 60%, resulting in more inquiries for the roofing contractor’s services.

Enhanced Mobile Experience: The mobile bounce rate decreased by 35%, demonstrating improved usability on smartphones and tablets.

Increased Visibility: The website’s SEO improvements led to higher rankings for keywords related to roofing services in the client’s local area.

"The website redesign exceeded my expectations! The modern design, better functionality, and improved lead capture have already resulted in more business. I highly recommend working with Younus!"–

This project reinforced the importance of combining aesthetics with functionality. A visually appealing website is important, but it must also guide users toward taking action, whether that’s contacting the business or exploring the services offered.

https://toplineroofingpro.com/