MOXĒ - Product Photography

MOXĒ — Product photography, art direction for a wellness brand’s new products.

While searching for new clients, I came across MOXĒ a wellness brand that got its start creating herbal vaporizers and herbal inhalers. They had an ad out looking for a social media manager to create content for their platforms. While I’m not a social media specialist per say, I offered my services to create content that they could use.

We set up a meeting and I explained what I ideas I had for their products based off what I saw on their website and social media. They liked what I had to offer and presented me with a project to shoot a new line of hand sanitizers, hand soaps, and cleaning sprays that they were releasing. We went back and forth on ideas, creating moodboards, and dry running some concepts that we liked. We ended up coming to terms on a simplistic, hard light style that been trending with recent product photography.