Sometimes you don’t have the time or resources to analyse segmentation strategies. Or you’re writing a broadcast newsletter to stay top of mind, not optimise for a high-value conversion.

When I worked “exclusively” as a copywriter, our team worked on a number of tight turn-around projects. 

In the following example, the community team decided to launch a community event but failed to factor a promotion campaign into their project timeline. 

Short on time, we sent out a highly scannable broadcast email which helped subscribers qualify (or disqualify) themselves quickly, mitigating the risk of sending an untargeted email to a broad group of subscribers…

Hint: It considers how touch points work together instead of seeing email copy as a vacuum.