Email Copywriting: Psychology-led Copy to Boost Conversion
Catherine Sempill
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Posted Feb 2, 2026
A taste of copywriting that uses consumer psychology and considers the holistic customer journey to create impactful words.
Sending Impactful Emails with Time or Budget Constraints
Sometimes you don’t have the time or resources to analyse segmentation strategies. Or you’re writing a broadcast newsletter to stay top of mind, not optimise for a high-value conversion.
When I worked “exclusively” as a copywriter, our team worked on a number of tight turn-around projects.
In the following example, the community team decided to launch a community event but failed to factor a promotion campaign into their project timeline.
Short on time, we sent out a highly scannable broadcast email which helped subscribers qualify (or disqualify) themselves quickly, mitigating the risk of sending an untargeted email to a broad group of subscribers…
The Anatomy of High-Converting Email Copy
Hint: It considers how touch points work together instead of seeing email copy as a vacuum.
