Luminary brand design | Visual identity design
Anees Sheikh
Brief:
"Elegant Jewelry aspires to be the foremost leader in the American elite-class jewelry industry. Our collections primarily feature exquisite pieces crafted from the finest materials—gold, diamonds, and platinum—exuding opulence and sophistication. Rooted in Indian-style jewelry with a touch of ancient undertone, our designs resonate with a discerning elite-class society and self-made top achievers. Our clientele, spanning ages 25 to 55, is composed of independent women who appreciate the artistry and elegance of fine jewelry. At Elegant Jewelry, we empower these women to embrace their individuality with pieces that symbolize both their achievements and their unique style."
The Problem :
Luminary Jewelry, an established brand in the UK, faces a pivotal challenge as it seeks to expand its presence in a highly competitive market. Despite its reputation for exquisite craftsmanship, the brand struggles to gain a significant share of the millennial market.
The solution:
I designed a logo inspired by natural diamonds, featuring a kite-cut diamond symbol. The color scheme reflects gold and diamonds, radiating luxury. I also chose a modern, elegant font. This visual transformation aims to captivate the younger audience and modernize the brand's image.
Testimonial :
Working with Anees has been an absolute pleasure. His dedication and attention to detail are truly commendable. Anees not only met our expectations but exceeded them, demonstrating a deep understanding of our vision and goals. His expertise and professionalism made the entire process seamless. Thank you, Anees, for your outstanding work!"
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Posted Dec 20, 2023
Luminary Brand identity design comes from the Brand identity design package.
