Copywriting for a European Brand
Lucija Pelicarić
As a Marketing and Communications Specialist at Spectral, I crafted captivating and brand-aligned content for various platforms, including the website, product descriptions, press releases, and project pages. Additionally, I curated engaging news items, ensuring a consistent and compelling narrative that amplified the brand's global presence. My expertise in cultural nuances allowed for the creation of culturally resonant messaging, fostering strong connections with diverse audiences. Examples attached below.
One example of such work is on multiple project pages.
Example of project copy.
You can find the post itself on Spectral's website.
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Posted Oct 31, 2023
Produced culturally relevant content for a B2B scale-up brand, elevating awareness and engagement. Leveraged robust research for compelling, resonating copy.
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Spectral
