Role: Product Designer

Scope: User Research & Strategy · Product Definition & UX Design · UI & Visual Design

Magnetify AI enables digital marketers to create lead magnets connected via webhooks, triggering instant email alerts for new prospects, turning slow follow-up into real-time engagement.

I executed the end-to-end product design, from user research and strategy to the final UI for the web application, admin dashboard, and marketing site.

Enable digital marketers to create diverse lead magnets (e.g., lead pages, mini-courses, eBooks) to attract and capture prospects

Eliminate missed leads and revenue loss caused by delayed follow-up after lead acquisition

Simplify the technical process of creating a lead magnet and setting up a webhook integration into a seamless, guided experience

Users needed a simple way to create diverse lead magnets (lead pages, eBooks, mini-courses) without technical skills.

Designed intuitive, drag-and-drop content editors for each lead magnet type.

Created a template system where admins could build and share pre-designed layouts using the same drag-and-drop tools.

Integrated a generative AI prompt feature to allow users to quickly generate tailored content.

Users couldn't easily conduct follow-up conversations to warm up leads after an initial response, risking lost conversions.

Designed a "Follow-Up" feature that triggers when a lead responds to an initial magnet, enabling marketers to continue the conversation via email.

There were no existing UI examples or user flows for setting up and managing webhook integrations.

Used AI-assisted brainstorming (ChatGPT) to map out logical steps and validate the flow.

Collaborated with the development team to ensure the proposed user journey was technically sound and implementable.

The user dashboard provides a centralized overview of key metrics, including generated leads, lead magnet views, and total assets created, visualized with an activity graph for at-a-glance performance tracking.

An intuitive, drag-and-drop editor for building lead pages, eBooks, and mini-courses. Features include AI-powered content generation, editable templates, and settings for gated content or squeeze pages to capture lead data.

A guided setup drawer where users select their email service, generate a unique webhook URL, and choose which lead data to capture. The generated URL is easily copied into any automation tool, with inline tooltips providing clear setup guidance.

Research: Research combined user interviews with competitive audits. Synthesizing findings into an empathy map crystallized the core frustrations around lead leakage and inflexible tools.

Brainstorming: I leveraged AI as a collaborative tool to define the complex webhook setup flow, ensuring the user journey was logical and technically sound before developer handoff.

Landing page Illustrations: Creating visual elements like a magnetic funnel illustration in Adobe Illustrator and perfecting their blend effects in Figma was a deeply rewarding part of visualizing the product's core value.

Figma: UI Design, Prototyping

FigJam: Information Architecture, User Story Mapping

Adobe Illustrator: Vector Illustrations

Google Sheets: Competitive Audit

Google Slides: Empathy Mapping

On TheresAnAIForThat.com, Magnetify has

16K Impressions

3.6 Star Rating

40 Saves