Artistry | UI UX Desing | Web Design

Artistry is a US-based freelance agency where they are providing the service of hand-drawn explainer videos. Their workflow that inspires me most includes a brief meeting, script writing, design and illustration, voice-over, animation, sound design, and fire dept. The biggest problem for them is how they are gonna stand out in the competitive market. They need a design language that sets them apart.

I came up with an idea to resolve that. If we are doing hand-drawn animation to make it cohesive, why don't we introduce all the hand-drawn elements, whether it is buttons, lines, or typography?

It makes it stand out in the market, with a rich orange color that feels more intuitive and energetic

Enhanced the user experience with a seamless showing-and-revealing slider, making interactions smooth and intuitive. Each scene features interactive illustrations that visually communicate services, creating an engaging, treasure-opening experience.

Each scene features interactive illustrations that visually communicate services, creating an engaging, treasure-opening experience.