In collaboration with a company specializing in innovative materials made from recycled plastic, I developed a comprehensive visual direction that merged information design, brand storytelling, and custom photography. The goal was to communicate a complex, mission-driven message in a visually engaging and accessible way.

The color palette and composition reflected the ethos of the brand: bold yet minimal, technical yet human. Cool dark backgrounds provided visual clarity and contrast, allowing the textures of the recycled plastic materials to stand out. Geometric framing and negative space were used to create a sense of structure and openness—supporting both visual clarity and narrative flow.

The project required translating technical and environmental data into a clear, appealing visual language. Through carefully structured infographic elements, clean typographic hierarchy, and strategic use of layout, we created materials that not only informed but also inspired. Key statistics and brand statements were highlighted through contrast and modular composition, allowing the audience to quickly grasp the company's values and impact.

This design system was applied across presentations, digital formats, and printed materials, ensuring a unified identity at every point of contact. The result was a cohesive visual framework that made the company’s mission not just understandable—but visibly tangible.

For the company’s website, I produced a curated series of high-resolution, art-directed photographs that reveal the intrinsic beauty and complexity of recycled plastic as a design material. The imagery was developed to not only support the brand’s sustainability message, but to elevate the material to a visual centerpiece—transforming waste into narrative.