Coinz enables your customers to buy, hold and sell digital assets through Coinz within your existing platform. Includes a carefully selected choice of digital currencies, custodial digital asset wallets and exchange service. As the sole designer I was trusted to take this idea from a thought all the way to a complete, finished working product. From research, branding and UI design, everything showcased below was designed single handily by myself.

Sr. Product Designer

Application Design, User Research, Design System, Branding

Key Research Focus: Identify user pain points and unmet needs in current crypto exchange apps Analyze UX/UI trends and opportunities for innovation Explore emerging technologies and integrations that could elevate the user experience Understand behavioral patterns and motivations of crypto users The ultimate aim is to leverage insights from this research to design a world-class product that sets a new standard in the crypto space.

Entering a highly saturated and competitive crypto market, Coinz faced the critical challenge of differentiating itself from well-established platforms that already offered robust fiat-to-crypto exchange capabilities. Simply replicating existing features was not enough — the product needed to deliver a superior user experience, address real pain points, and build trust in an industry often hindered by complexity, volatility, and user skepticism.

Additionally, Coinz had to overcome:

User onboarding friction, especially for those new to crypto

Lack of emotional connection with existing platforms

Design fatigue from visually overwhelming and technically dense interfaces common in crypto apps

The true challenge was not just to build another crypto app - it was to create a product that users genuinely prefer, trust, and enjoy using daily.

To ensure Coinz was designed around real user needs and market gaps, a comprehensive research strategy was employed across three key phases:

Market & Competitor Analysis

Benchmarked top-performing crypto apps to understand their core features, UX/UI patterns, and customer feedback.

Identified strengths and weaknesses in their fiat-to-crypto exchange flows.

Analyzed app store reviews and user ratings to surface common complaints and unmet needs.

User Research

Conducted qualitative interviews with both novice and experienced crypto users to gather insights on pain points, motivations, and expectations.

Ran usability tests on competitor platforms to observe friction points in real time.

Deployed surveys targeting different user personas (investors, casual traders, first-time users) to validate assumptions and prioritize features.

Industry & Behavioral Insights

Reviewed industry reports and behavioral studies on crypto adoption, digital finance habits, and mobile app usage.

Monitored trending technologies and UX best practices to ensure Coinz stayed ahead of the curve.

This research formed the foundation of Coinz’s design and development decisions - ensuring every feature, interaction, and visual element was backed by real data, not assumptions. It also helped us define a clear unique value proposition: a frictionless, visually appealing, and trustworthy crypto experience built for everyday users.

The UI for Coinz was crafted with a clear focus on usability, clarity, and visual appeal, ensuring the interface would stand out in a cluttered crypto market while remaining highly functional and intuitive.

Design Principles & Goals

We established a set of core UI goals:

User-centric design: Prioritize ease of use for both beginners and seasoned traders.

Visual trust: Use clean, modern aesthetics to build credibility and reduce user anxiety around crypto transactions.

Seamless navigation: Ensure users could complete key tasks (e.g., fiat-to-crypto exchange) in just a few intuitive steps.

Wireframing & User Flows

Created low-fidelity wireframes to map out core user journeys, from onboarding to completing a transaction.

Focused on minimizing friction by streamlining complex flows — especially the fiat-to-crypto conversion process.

Iterated on user flows based on feedback from initial test users.

High-Fidelity UI Design

Designed a modern, clean interface using a consistent design system (grids, colors, typography, iconography).

Incorporated micro-interactions and animations to enhance usability without overwhelming the user.

Used color and visual cues to guide users through processes (e.g., green for success, soft red for warnings, gradients for momentum).

Accessibility & Responsiveness

Ensured the UI met accessibility standards (WCAG 2.1), including high-contrast modes and large touch targets.

Designed responsive layouts optimized for various devices, from smartphones to tablets.

Prototyping & Testing

Built interactive prototypes in Figma to simulate real user interactions.

Conducted usability testing sessions with users to validate navigation, layout clarity, and visual appeal.

Made iterative improvements based on direct user feedback and behavioral observations.

The final UI design for Coinz successfully balanced form and function, offering a visually compelling and highly intuitive experience that helped users feel confident and in control while navigating the crypto world.

Rapid User Adoption: Coinz achieved over 20,000 downloads within the first 3 months of launch, with a 40% month-over-month growth rate in active users.

High User Satisfaction: Post-launch surveys reported a 92% satisfaction rate, with users praising the intuitive interface and seamless fiat-to-crypto conversion experience.

Increased Conversion Rates: The new in-app exchange feature resulted in a 65% increase in daily transactions compared to industry benchmarks.

Strong Retention Metrics: Achieved a 30-day retention rate of 55%, outperforming the crypto app average.

Positive Community Engagement: Built a strong community with over 45,000 active members across social platforms, fostering organic growth and valuable user feedback.

These outcomes validate Coinz’s positioning as a standout product in the crypto sector, driven by strategic research, thoughtful design, and a relentless focus on user needs.