Hennessy

Project Overview

Client: Hennessy

Project: Brand Video

Role: Creative Director, Producer, and Editor

Brand Voice and Direction of Video

Voice: The brand voice embodies sophistication, elegance, and luxury. The storytelling emphasized the journey and artistry of Hennessy, reflecting its rich heritage and legacy.

Direction: The narrative focused on the importance of disconnecting from social media to reconnect through real, authentic interactions. The storytelling underlined how Hennessy represents a sophisticated escape from the digital world, allowing individuals to engage meaningfully.

Concept and Ideation

Theme: The video aimed to capture the luxury lifestyle associated with Hennessy, emphasizing the authenticity and artistry behind the brand.

Ideation Process: Brainstormed ways to visually represent the disconnect from the digital world while showcasing the sophistication and craftsmanship of the brand. The video emphasized the sensory experience of enjoying cognac, connecting it to moments of genuine interaction.

Execution

Visuals: Prioritized high-quality visuals that created a luxury feel. Carefully considered angles and camera movements to immerse viewers in the experience.

Storytelling: The video followed a narrative that transported the audience into the world of Hennessy. It highlighted the brand's rich legacy while emphasizing moments of genuine connection over cognac.

Editing and Production: From ideation to execution, I oversaw every step, ensuring a cohesive and polished final product. The editing process focused on maintaining a consistent tone that aligned with Hennessy's brand voice.

Impact

Brand Development: The video reinforced Hennessy’s brand as a symbol of sophistication and luxury, while subtly conveying the importance of disconnecting from social media for genuine interactions.

Marketing and Social Media: The video was leveraged across digital channels to boost engagement and reinforce Hennessy's image among its audience.