Nurse Yard: DTC Acquisition Strategy & Creative Testing

Nurse Yard is a healthcare-oriented ecommerce brand. The strategic work focused on making paid acquisition decisions more useful for the business, with attention to creative testing and the economics behind scaling.

The roadmap brought together account analysis, audience and messaging priorities, creative-test planning and performance feedback. It considered customer concerns, longer-form creative and UGC-style approaches, with measurement informing which tests deserved further attention.

Turning account observations into a prioritized acquisition plan

Connecting creative hypotheses with customer needs

Reviewing acquisition efficiency alongside business economics

Setting out implementation and testing priorities

This work sample presents analysis and a strategic roadmap. It does not present planned tests as completed campaign results.

For a DTC business with an established offer, the value is a clearer plan for what to test, what to measure and which acquisition constraints to address first.

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