✦ The Brief ✦

Asana Journey it's a brand new yoga school with the mission to provide their customers with a multisensory experience by combining yoga and fragrances.

With a focus on the teacher's personality and distinctive approach to yoga classes combined with a scent-based experience, the goal of this branding was to create a recognizable brand that would stand out from the competition. The visual identity of the brand was designed to be approachable to attract new students while also displaying professionalism for those with more experience looking to join yoga classes.

Role: Brand strategist, brand designer

Timeline: One month

Deliverables: Brand Strategy, Brand Style Guide, Full Logo Suite, Illustrations, Typography, Color Palette, Brand Pattern