Der Farbeimer | Paid Advertising - Google Ads by Bogdan Suica

Der Farbeimer | Paid Advertising - Google Ads

Bogdan Suica

Paid Marketing Specialist

Google Ads

Furniture

Der Farbeimer is a leading online retailer in Germany, specializing in paints, coatings, and DIY supplies. They were facing challenges with rising advertising costs and stagnant ROI under their previous agency. Their goal was to reduce costs, improve profitability, and scale their online sales through a more efficient and data-driven paid advertising strategy.

The Challenge

Before we took over, Der Farbeimer was struggling with two main issues:

High Advertising Costs: Campaigns were inefficient, leading to high spending.

Low ROI: The return on ad spend (ROAS) wasn’t meeting expectations, hurting profitability.

The Solution

To address these challenges, we implemented a comprehensive strategy:

Account Setup & Tracking:

Built the advertising accounts from scratch on platforms like Google Ads and Microsoft Ads.

Set up advanced tracking to accurately measure conversions and ROI.

Product Feed Optimization:

Optimized the product feed to improve visibility and relevance for shopping campaigns.

Enhanced product titles, descriptions, and categories to better match customer search intent.

Campaign Structure & Optimization:

Reorganized campaigns to align with business goals and customer journey stages.

Focused on high-performing products and audiences to maximize ROI.

Continuously tested and refined ad creatives, bidding strategies, and targeting.

Cost Efficiency:

Identified and paused underperforming campaigns and keywords.

Reallocated the budget to high-ROI campaigns and platforms.

The Result

After 10 months of managing the account, Der Farbeimer achieved impressive results:

25.07% Increase in Revenue: Revenue grew significantly, reaching a seven-digit figure, while ad spend only increased by 21.93%.

Higher ROAS: Return on ad spend improved by 2.58%, showing better profitability.

Key Success Factors

Starting Fresh: Building the account from scratch allowed for better organization and optimization.

Data-Driven Decisions: Advanced tracking and analytics enabled precise campaign adjustments.

Optimized Product Feeds: Improved product visibility and relevance drove higher conversions.

By taking over the account and implementing a strategic, data-driven approach, we helped Der Farbeimer achieve a 25.07% increase in revenue and a 2.58% improvement in ROAS within just 10 months. This case study demonstrates how a well-structured and optimized paid advertising strategy can deliver measurable results, even in a competitive market like Germany.

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