Su'juk - A Lifestyle Store
Superbad Studio
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Posted Jun 12, 2025
We crafted a dual-heritage identity for Su’juk—blending Aegean roots with Brooklyn spirit through organic forms and a Mediterranean palette.
01 — About
Su’juk is a Brooklyn-based boutique where vintage meets contemporary. The brand needed an identity that reflects its dual heritage: Mediterranean roots and Brooklyn’s bohemian spirit.
02 — Process
Conducted research on cultural references from the Aegean and urban Brooklyn.
Designed a custom logotype with calligraphic structures and organic forms.
Built a warm, earthy color palette inspired by Mediterranean landscapes.
03 — Delivery
A distinctive identity system — logo, palette, and brand applications — blending Aegean roots with Brooklyn energy for a modern, eclectic boutique.
