Su'juk - A Lifestyle Store

01 — About Su’juk is a Brooklyn-based boutique where vintage meets contemporary. The brand needed an identity that reflects its dual heritage: Mediterranean roots and Brooklyn’s bohemian spirit.

02 — Process

Conducted research on cultural references from the Aegean and urban Brooklyn.

Designed a custom logotype with calligraphic structures and organic forms.

Built a warm, earthy color palette inspired by Mediterranean landscapes.

03 — Delivery A distinctive identity system — logo, palette, and brand applications — blending Aegean roots with Brooklyn energy for a modern, eclectic boutique.