Tower Bespoke

Brand identity designed for Tower Bespoke, a business operating in Toronto, creating beautifully hand crafted suits since 2013. With inspiration taken from British store signage and combining that look with the tailor’s heritage, the new Tower Bespoke word mark was designed. The looped W was created to be used as a standalone icon and as part of a system, echoing the pair of snippers used to cut the fabric and a loop, to symbolize the thread used in the hand-crafted suits. Taking into consideration the positioning in the Toronto market, Tower needed to stand out and catch customer’s eyes and in a sea of black-and-whites, the idea was to choose a brandable and striking colour to help identify the brand. As of that moment, yellow and charcoal were chosen to be the corporate colours.