Kellogg's Vector

Website designed for Kellogg’s Vector as part of their new Show Up campaign to re-introduce the brand into the Canadian market. With a change in strategy to cater to a younger male demographic, Vector needed to create a new campaign to establish itself as THE protein supplement/meal replacement for your workouts and your day to day activities, such as work, family time and your breaks. With a new creative direction was established, several pieces were created to generate media attention and define the target audience. The website needed to act as a product info page but also match the campaign enough to be recognizable as part of the Kellogg’s family and other collateral, such as social media banners and online advertising needed to follow the same visual language as the spot.