Midas
Anh Pham
MobiCash is a social loyalty marketing platform for local service providers and businesses. With customers earn up to 20% cashback for spending at merchants and can use this cash to make future purchases
Context
Company encounter problems below:
Traditional advertising is too costly and not effective
Difficult to get customers to share or talk about business with their friends or social contacts
Difficult to create/build loyalty customer
Reward/loyalty programs are difficult to manage and measure
Third-party loyalty & CRM platforms are not effective, while in-house development is too costly
Solution
Define
Competitor Research
We identified our competitors as Lixiapp, Jamja, Meete… I downloaded these apps to get to know the pros and cons of each of them.
Interview & Personas
Based on the information of our client, we did a UCDC and clarified it with them. We determined 2 target groups, one is Merchant, the other is their customer. Based on this we interviewed those groups and then summarised & built personas.
User Journey Maps
Based on the result of the interview and the personas, we did a User Journey Map to Bgure out touchpoints of the user in order to focus on solving.
User Journey Maps
We thought about all the ways which users will do to complete flows or solve their needs so that we provide solutions and features.
Wireflow
We built User flow and Wireflow for User’s mobile app, Staff’s tablet app, and Admin’s web app.
Wireframe
Based on all results of User Research, we sketched a wireframe.
Design
Mood Board & Styling
We suggested 2 styles based on the Questionnaire which the client filled in. Then apply the chose style to all interfaces.
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Posted Mar 1, 2021
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