Welsh & Taylor Wealth, a new firm in Aberdeen, set out to redefine what wealth management looks like. Founders Martin Welsh and Kieran Taylor wanted a brand that was not only professional but also approachable and fresh—something that would break away from the old-school stereotypes of the industry.

The goal was to create a brand identity that showcased Welsh & Taylor’s innovative approach to wealth management. We wanted to develop a visual presence that spoke directly to their target audience and set them apart in a market crowded with conventional, outdated branding.

Our process started with market research and competitor analysis to carve out a unique space for Welsh & Taylor. We designed a modern logo, selected contemporary typography, and developed a cohesive color palette. The new logo, inspired by monogram design, was a standout piece that caught the eye of Design Rush, earning a feature in their "Best Monogram Logo Designs" showcase.

The new brand identity has not only enhanced Welsh & Taylor Wealth’s market presence but also attracted new clients who appreciate their modern and client-focused approach. The fresh and inviting design sets them apart from traditional firms, reinforcing their position as innovators in the wealth management sector.