SRJ Tu Hogar | Framer E-commerce with Shopify Integration

SRJ Tu Hogar is an e-commerce brand focused on high-quality home renovation materials such as WPC panels, SPC flooring, and marble-look surfaces that don’t require construction. The client originally had a basic Shopify store built from tutorials, which lacked visual hierarchy, brand presence, and a clear buying experience. The goal of this project was to elevate the brand, improve conversion, and create a modern shopping experience that feels premium and trustworthy.

I handled the full redesign and development of the website using Framer, integrating Shopify as the backend via Frameship. This setup allowed us to fully customize the front-end experience while keeping Shopify as the payment and product management system.

Full e-commerce website designed and developed in Framer

Custom homepage focused on brand positioning and conversion

Product collections, categories, and dynamic product pages

CMS-driven sections for testimonials and content

Smooth animations, page transitions, and loading screen

Responsive design optimized for desktop and mobile

Shopify integration via Frameship for products, cart, and checkout

Transformed a basic Shopify template into a premium, conversion-focused store

Improved product presentation and overall browsing experience

Strengthened brand perception and customer trust

Created a scalable foundation ready for future growth and new products

Interested in building a high-converting website with Framer and Shopify? Let’s talk.