Dubai Mall: Immersive Web Experience
Vaishali Aggarwal
Dubai Mall : Immersive Web Experience
Overview
The project explores an alternative digital direction for Dubai Mall, moving from an information-led experience toward a more cinematic, story-driven interface.
An interactive, browser-based sales deck for a major shopping mall, combining the structure of a pitch deck with the polish of a luxury brand experience.
Links
Interactive Case Study Link: Case Study
Live Preview : Demo Link
Highlights
Scroll narrative: A visual rhythm designed like a journey, not a page.
Cinematic animation: GSAP + ScrollTrigger sequencing throughout.
Full custom interface: Every section built and styled from scratch in React.
Cross-device performance: Tuned to stay smooth on everyday hardware.
Technical Snapshot
Scroll architecture: GSAP + ScrollTrigger
Component structure: React
Performance pass: Lazy load & GPU-friendly
Outcome
The result is a site that carries the scale and prestige of the destination & immersive enough that visitors feel the place before they arrive.
Disclaimer: Independent concept | Unofficial | Not affiliated with Dubai Mall
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Posted Oct 2, 2026
A browser-based sales deck for a mall, built as a scroll narrative in React with GSAP ScrollTrigger.
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