💍 Elegant Marketing Campaign: Ad-Print Materials for G&C
Lorena Alvarez
Introduction
Gabriel & Co. is an award-winning jewelry brand that has been in the industry for over 30 years. The company is known for its unique and elegant designs, excellent craftsmanship, and exceptional customer service. As a growing company, Gabriel & Co. wanted to increase its brand awareness and drive sales through the use of effective marketing collateral.
Objective
Gabriel & Co.'s primary objective was to create marketing collateral that would differentiate the brand from its competitors and create a lasting impression in the minds of its customers. Gabriel & Co. sales are made via a unique omnichannel approach on its own e-commerce website as well as more than 1,200 retailers nationwide.
Approach
Gabriel & Co. hired me to create marketing collateral that would resonate with its target audience.
I partnered with the marketing and creative services team to create compelling collateral for print and digital campaigns. I then took charge of the company's internal CRM, which houses over 1,200 retailers affiliated with Gabriel & Co.
I would then respond to new incoming requests and create marketing materials for the retailers, such as duratrans, window clings, billboards, posters, magazine ads, postcards, and any graphic design necessary to promote Gabriel & Co.'s advertising campaign alongside that of the retailers.
Direct Mail & Print Ads Marketing Materials:
To further increase its brand awareness, I also created Gabriel & Co. direct print marketing materials for their trunk shows and trade show events, where the company also showcased its jewelry pieces and handed out these marketing collaterals to attendees.
💎 Results
The advertising campaigns I devised for Gabriel & Co. have proven immensely successful, garnering positive feedback from customers. At the JCK 2023, the most significant jewelry event, the ads garnered tremendous interest, leading to an 8% increase in attendee engagement compared to the previous year. Attendees expressed keen interest in the brand's exquisite jewelry pieces and actively requested to be added to the email newsletter list, contributing to a notable boost in brand awareness.
Conclusion
Gabriel & Co. achieved the remarkable feat of attracting new customers while maintaining strong ties with existing ones. Their strategic participation in trade shows and events amplified their brand presence, leading to a substantial surge in sales and industry recognition. This success story stands as a testament to the potency of effective marketing collateral, enabling a brand to stand out and propel sales.
I took great pleasure in contributing to this esteemed, award-winning industry leader, as Gabriel & Co. unites audacious, visionary ideas with cutting-edge technology, all bolstered by their profound expertise in fine jewelry.
