Project Details:

Title: "What If You Can?"

Objective:

The objective of this project was to create a compelling homepage copy, subhead, and video story for Nike's Middle East region, focusing on the theme of unlocking potential and embracing the spirit of "Just Do It."

Deliverables:

1. Headline: "What If You Can?"

2. Subhead: There is only one way to find out. Yalla.

3. CTA: Shop - Watch Full Film

4. Video Story: Imagine being a team player who has never met her team, a striker who has never touched a ball, or a gymnast who has never leaped. The potential is a terrible thing to waste. So, what if you can? There's only one way to find out. Just Do It."

Approach:

- Developed a headline and subhead that encapsulated the essence of the campaign while resonating with the target audience in the Middle East.

- Crafted a video story concept that combines stunning visuals, emotive storytelling, and the brand's core message of empowerment and determination.

- Ensured simplicity and clarity in language to effectively communicate the campaign's message to clients and viewers alike.

Outcome:

The finalized project delivers a powerful and inspiring message that aligns with Nike's brand ethos while capturing the spirit of athleticism and ambition in the Middle East. The headline, subhead, and video story work together to get people interested and motivated to do things they're capable of doing.

Check out the real live project here: [Nike Middle East Website]