1. Project Overview 🌈
Designed an advising and Q&A app for students looking for relevant college advice from university peers and exciting academic relationships. Developed the IA, content strategy, and MVP prototype for the app.
2. The Story 📓
As a design challenge from Google I had to come up with a solution tailored to the 2021 fall freshman class.
3. Problem & Solution 🏃♀️
Tailoring the app to the Gen Z audience, I had to come up with a content strategy that would most appeal to users of the high engagement-fast returns economy. Also, needing to design for a post-pandemic world, I decided to create this app in a manner that allows for real connections, despite the ongoing social-distancing IRL. By taking cues from popular community engagement apps like reddit and discord, I have created an app where new students can connect with other students for advice, mentorship, and relationships in private or in a group according to their academic goals and interests.
4. Results ✈️
Testing the product with users and discovering sub-par competition in the market has led me to positive results:
More than 800 freshman students answered that they would love to access this platform that would help them navigate their university life.
Advisors from my university (FIU) commented that this app would reduce their overhead time, allowing them to better service students on particular university goals.
Over 300 experienced students highlighted that they would like to mentor newer students and get a habit of building industry based networks.
On to next steps, I will be doing some no-code development to launch this project around summer 2021. Who's onboard with me? View Ask.uni
2021
