OPSA Academy - Brand Identity
Made by Reda ⚡
Art Director
Brand Designer
Graphic Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
OPSA Academy - Brand Identity
Copyright © Made by Reda 2023
Role
Brand Identity & Art Direction
Brand Identity & Art Direction
OPSA Academy is a Moroccan platform that provides academic counseling, scholarship assistance, study abroad services and online courses for high school & university students, fresh grads, and junior professionals in Morocco.
OPSA Academy helps young people discover and apply for exciting global opportunities with expert guidance and inspiring success stories.
Brand Goals
OPSA Academy aims to empower Moroccan students to achieve their dreams by providing them with the necessary tools and resources.
In the long run they strive to become the leading provider of digital academic counseling services in Morocco, helping students secure their dream opportunities and achieve success in their academic and professional careers.
Creative Direction
The logo needed to convey professionalism and trustworthiness while reflecting what the brand does; Empowering and supporting youth in achieving their academic and professional goals.
I decided to use a circular seal like shape to convey trustworthiness while using a playful and typography for the mark combined with the easily recognizable graduation hat.
The application of the brand and its touchpoints is dynamic using playful layouts and its creative color palette.
THANK YOU!
