UG Pilates, a boutique pilates studio, sought to cultivate an online presence that mirrors the essence of their personalized and holistic approach to wellness. The goal was to create a digital platform that not only informs but also invites and engages prospective clients.

To capture the serene and empowering atmosphere of UG Pilates’ physical space within a digital interface. The website needed to be visually calming, easily navigable, and informative, providing visitors with a seamless user experience from the first click.

Responsive Layout: Designing a responsive layout in Figma to ensure the website's accessibility across various devices and screen sizes.

Visual Harmony: Choosing a soothing color palette and high-quality images that reflect the studio's tranquil environment.

UX Focus: Developing wireframes centered around user experience to support clients’ journey from discovery to booking a session.

Animation Integration: Utilizing Webflow's capabilities to incorporate subtle animations that highlight the studio's dynamism without compromising load times.

CMS Setup: Implementing a content management system for class schedules and testimonials to allow easy updates by studio staff.

SEO and Performance: Optimizing site performance and SEO to increase discoverability and attract new visitors.

The result is a thoughtfully designed and fully functional website that serves as a virtual extension of UG Pilates. It offers an intuitive and immersive experience, guiding visitors through the principles of pilates, the expertise of instructors, and the variety of classes offered.

Post-launch, the website has observed a significant increase in online bookings and a decrease in bounce rates. Client feedback praised the site’s aesthetic and usability, noting an alignment with UG Pilates’ brand identity.