Project Description:

Air Tahiti Nui is known for connecting the world to the stunning beauty of Tahiti. However, with increasing competition in the tourism sector, there was a need to modernize the brand and enhance its digital and social media strategies to reach a broader audience.

Brand Strategy Development: Updated the visual identity of Air Tahiti Nui to align with current trends while retaining elements that reflect Tahitian culture and heritage. Redesigned the website for a more user-friendly experience, incorporating VR tours of destinations and the airline's cabins.

Social Media Campaign: Launched a multi-platform social media campaign titled “Fly Away to Paradise,” which highlighted the unique experiences Tahiti offers. The campaign used targeted ads, influencer collaborations, and interactive content like quizzes about Tahiti to drive engagement.

Content Creation: Developed rich content including breathtaking drone footage of Tahitian landscapes, customer testimonials, and stories from crew members about their favorite local spots, which were shared across Instagram, Facebook, and YouTube.

Outcome: The refreshed brand and comprehensive social media strategy resulted in a significant increase in online bookings by 35% and improved social media engagement by 65% within the first year. The campaign also enhanced the brand's image as a gateway to paradise, strengthening customer loyalty and attracting new passengers.

Client Testimonial: “Thanks to the innovative strategies implemented by Vai, Air Tahiti Nui has not only seen an increase in traffic and bookings but has also connected more deeply with our customers through engaging digital content that captures the spirit of Tahiti.”