AQ Trials is a SaaS marketing website for an AI governed clinical trial management platform used by NHS trusts, CROs, academic research institutions, and sponsors across the UK. The platform unifies seven modules including CTMS, eTMF, eISF, ePSF, QMS, CAPA, and Digital DoA into a single inspection ready record. The website communicates a complex, regulation heavy B2B product (aligned with ICH GCP, MHRA, UK GDPR, and 21 CFR Part 11) through clear messaging, interactive product visuals, case studies, and multiple conversion paths such as demo booking, guide downloads, and a product tour.

Built the site in WordPress using Elementor

Developed multi level mega menus for navigation

Created interactive product mockups and comparison visuals

Integrated HubSpot forms for demo booking and guide downloads

Built templated pages for each module and audience segment

Ensured full responsiveness across devices

Implemented on page SEO

Delivered a fully responsive, production ready site that streamlined lead capture, improved clarity of a technical product through visual storytelling, and now serves as the main conversion channel for demo requests and guide downloads.