Circular 11 - UI/UX Design

Circular11 is a company that specializes in the production of products made from recycled plastic. Its main goal is to promote recycling and sustainable development. The company offers a variety of items that are not only functional, but also reflect the company's commitment to environmental protection. Unfortunately, their previous website did not fully reflect their brand and business strategy. As a result, the company contacted me to ask for help in designing a new version of the website.

Research & Analysis: During the first consultation with the client, we discussed their strategy. After a thorough analysis of the client's and users' needs, I established the next steps and goals we would focus on.

Moodboards & Concepts: Before creating the first visualizations, I prepared moodboards for the client based on the websites of other companies in their industry. I wanted to understand in this way what the final concept could be best for them. After consulting with the client about their feelings about the individual moodboards, I designed and presented several concepts. The client chose one final concept, which served as a reference point in the next stage of work.

User Interface Design: The final stage of our collaboration was the design of a website based on the concept we had previously developed. I focused on presenting the problem of environmental pollution and recycling as a solution to it. The website mainly showcases the client's products, which are made from 100% recycled materials.

During our collaboration, we developed a concept that was later transformed into a website visualization. Our main goal was to ensure that the website effectively tells the story of the problem and presents one of the possible solutions to that problem. We believe that we have fully achieved this.