rebranding Erasmus+ Ukraine | Identity design

This rebranding initiative for Erasmus+ in Ukraine aims to modernize and align its identity with the global organization's standards while ensuring inclusivity across demographics. Embracing the iconic circle motif from the headquarters, my design strategy emphasizes connectivity and universality. By incorporating vibrant colors and dynamic typography, I evoke a sense of energy and opportunity, appealing to both students and professionals. This reimagined identity serves as a beacon of unity, empowering individuals from all backgrounds to participate in Erasmus+ programs and fostering a culture of cross-cultural exchange and personal growth.

There is no unified structure in the visuals, templates from different organisations are used. The design of the posts looks outdated and complicated, and gets lost among the partners' information.

Our collaborative approach began with comprehensive research and stakeholder engagement, gaining insights into the organization's mission, values, and target audience. Drawing inspiration from the headquarters' iconic branding elements, particularly the use of circles, we conceptualized a modern and versatile visual identity that symbolizes unity, inclusivity, and opportunity: