Branding Collection by AR WasilBranding Collection by AR Wasil

Branding Collection

AR Wasil

AR Wasil

Plotra

Brand identity exploration for an AI-powered data visualization platform, focused on turning complex information into clear, intuitive, and aesthetically precise visuals through a calm, intelligence-driven visual system.
Skills: Brand design, visual identity, typographic system, visual language, art direction, brand implementation

Tetra

Brand identity exploration for a modern crypto wallet, reframing financial assets as confident digital collectibles through bold typography, restrained color, and a clarity-first visual system inspired by Swiss editorial design.
Skills: Brand design, visual identity, typographic system, visual language, art direction, brand implementation

Aquaverno

Brand identity exploration for a premium mineral water inspired by the Italian Dolomites, focused on expressing purity, calmness, and natural elegance through a clean, refined, and place-driven visual system.
Skills: Brand design, visual identity, naming & logo concept, typography system, packaging direction, brand implementation

Cobbler & Quill

Brand identity exploration for a classic Edinburgh bookshop, focused on translating literary heritage, craftsmanship, and timeless British charm into a warm, story-driven visual system that invites discovery and quiet curiosity.
Skills: Brand design, visual identity, logo & naming concept, typography system, illustration direction, brand implementation

Northfolk

Brand identity exploration for a premium outdoor gear and apparel brand inspired by the Pacific Northwest, focused on expressing quiet resilience, craftsmanship, and a deep connection to nature through a timeless and grounded visual system.
Skills: Brand design, visual identity, logo & naming concept, typography system, material-driven art direction, brand implementation

Camra+

Brand identity exploration for a premium AI imaging product that bridges advanced technology with the emotional depth of classic film, translating analog warmth, texture, and cinematic tone into a refined, intelligent visual system.
Skills: Brand design, visual identity, logo concept & meaning, typography system, art direction, brand implementation

MOCA

End-to-end brand identity exploration for a modern creative agency, focused on building a bold, structured, and scalable visual system that works across digital and brand touchpoints.
Skills: Brand design, visual identity, logo & typography system, color system, brand applications

Culonite

Brand identity exploration for a Web3 space technology platform, translating decentralization, scientific ambition, and future-forward exploration into a sleek, trustworthy, and community-driven visual system inspired by space and discovery.
Skills: Brand design, visual identity, digital-first visual system, typography system, art direction, brand implementation\

Outro

Brand and digital experience exploration for a modern e-commerce platform, focused on improving clarity, flow, and confidence across the customer journey through a clean, conversion-driven, and user-centric visual system.
Skills: Brand direction, digital visual identity, UI direction, UX thinking, interaction design, design implementation
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Posted Oct 8, 2024

We design premium brand identities for digital products, commerce, and Web3. Turning complex ideas into clear, confident, and scalable visual systems.