Serein Skin is a self-initiated

Serein Skin is a self-initiated skincare e-commerce concept created for sensitive-skin customers. I designed a calm, mobile-first shopping experience that combines editorial beauty art direction with social discovery, clear ingredient education, and a simplified three-step routine. The final concept includes responsive web design, an Instagram-inspired community layer, a focused product journey, and a cohesive visual system built around warmth, trust, and everyday ease.