Context
End-to-end YouTube growth: channel strategy, content optimisation and paid video campaigns, with regular reporting to the client.
Roadblocks
Good videos with low click-through: thumbnails and titles didn't earn the click.
Early drop-off: weak hooks killed watch time, so the algorithm stopped recommending.
Paid views that didn't stick: cheap views and no subscribers or returning viewers.
What I did
Topic and keyword research to target searches with demand and beatable competition; rewrote titles and descriptions around them.
Thumbnail and title testing: clear focal point, high contrast, a promise the first 30 seconds keep.
Retention fixes using audience-retention graphs: shorter intros, pattern interrupts, end screens and playlists to chain views.
Paid video (in-stream, in-feed and Demand Gen) promoting the videos with the best organic retention, then retargeting viewers to drive subscriptions and site visits.
Results
Paid budget went only to videos already proven organically — no paying to promote content that doesn't hold attention.
Viewers from ads fed the algorithm signals that lifted organic recommendations.
Clear reporting on views, watch time, subscribers and ad engagement, with next actions after every cycle.
0 likes · 27 views · May 7, 2024
Making organic SEO and paid video feed each other, instead of competing for budget.
