Context
For a US-market DTC brand in sleep and skincare on Shopify, I designed the entire marketing workflow with AI. Instead of an agency or a large in-house team, the brand runs on a set of specialised AI agents built in Claude Code. Each agent owns one core area of the business and works on live data from the store and the ad platforms.
The challenge
Early-stage brands need ads, research, analytics, CRO, SEO and reporting from day one, but can't afford a team for each.
The data lives in different places: Shopify, Meta, Google Analytics, heatmaps. Usually nobody looks at it all together.
Speed matters, but so does control: automation can't be allowed to spend money or change campaigns without supervision.
The agent team
Paid Ads agent: plans and reviews Meta and Instagram campaigns with a written playbook: a phase model (first sales → validation → scale), efficiency guardrails, a tiered audience library and a creative-angle framework.
Research agent: market, competitor and creative research to feed new angles, offers and audiences.
CRO & Analytics agent: reads on-site behaviour (heatmaps, scroll depth, friction points) and turns it into prioritised UX fixes for the store.
SEO agent: keyword and content planning for product and collection pages.
Automation layer: daily account reviews, tracking audits, weekly strategy and reporting, each run as a single command, with dashboards per channel.
How it's controlled
Recommend-first: agents propose and explain; every change to a live ad account needs human approval.
Shopify orders are the single source of truth, not platform-reported conversions.
Every insight comes with its sample size, and agents never invent numbers.
Results
One connected workflow covering ads, research, CRO, SEO and reporting, run by AI with a human in charge of decisions.
Daily analysis and reporting automated, so time goes to strategy and creative, not spreadsheets.
A reusable blueprint I can deploy for other Shopify and e-commerce brands.
Stack: Claude Code · AI agents · Meta Ads · Instagram · Shopify · GA4 · Microsoft Clarity · Python
0 likes · 0 views · Nov 11, 2026
A full marketing workflow designed and run by AI: specialised agents covering every core area of a Shopify brand.
