Lunin is a luxury fashion brand focused on elegance and comfort. I was tasked with designing a premium eCommerce website that mirrors the brand’s refined identity while delivering a smooth and visually compelling shopping experience.
Problem Statement
Lunin lacked a digital platform that effectively captured its high-end aesthetic. The goal was to design a site that feels luxurious, builds trust, and makes shopping seamless especially for fashion-conscious users.
Design Goals
• Reflect Lunin’s elegance through a refined visual style
• Simplify navigation and improve the shopping experience
• Communicate the brand story through visuals and layout
• Optimize for mobile responsiveness and performance
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Key Focus Areas
1. User Experience & Interface
• Clean, intuitive layout for smooth browsing
• Responsive design with strong mobile usability
2. Visual Identity
• Minimalist, luxury-inspired design using elegant typography and spacious layouts
• High-quality visuals to showcase products
3. Trust & Performance
• Clear CTAs, secure checkout, and customer testimonials
• Optimized load times and accessibility standards