Weldpoly supplies HDPE pipe welding equipment to mining, construction, water, and agriculture industries across 120+ countries. When they came to me, their HubSpot site wasn't close to reflecting that.
The brief
Full platform migration to Webflow, a redesign from scratch, and a custom-built quoting system, because Weldpoly doesn't sell online, but their customers still needed a proper way to request quotes for multiple products at once.
The design direction was deliberate: modern, minimal, bold. Heavy typography with generous white space. Dark hero sections that communicate toughness without feeling dated. The kind of aesthetic that signals "serious equipment" — not a trade catalog from 2009.
All product pages were rebuilt in Webflow CMS, easy for the team to manage without touching code.
The challenge
The technically complex part was the quote builder.
Weldpoly's customers often need to request pricing for several products and spare parts at once, but there was no clean way to do that. Just a generic contact form. I built a custom JavaScript cart system that works like an e-commerce cart adapted for a quote-only flow.
Add products and spare parts from any page
A persistent modal shows cart contents and quantities
Products and spare parts share the same cart and merge cleanly
Customers review their full quote, fill in their details, and submit.
Equipment and spare parts. One cart. One form. One submission, instead of scattered emails and manual back-and-forth.
The result
Weldpoly went from a rigid, hard-to-manage HubSpot site to a CMS-driven Webflow platform with a quote flow that actually reflects how their business works.
The platform is set up for scale. New product lines, landing pages, and blog content can be added and managed entirely by the Weldpoly team.