Disneyland App Re-design

Joyce Yu

Visual Designer
UX Designer
Product Designer
Adobe XD

Overview 🔎

Disney Genie service is a complimentary service that currently creates your best Disney day inspired by your party’s top interest and can make dining and activity reservations in advance, to help make your day magical.

Problem 🔍

The “personalized itinerary” on the ‘My Day’ tab does not show users their picks. It only shows recommendations, resulting in frustration because there is no overall view of the user’s picks. 

Solution 🤝

The redesign should have different uses for the "Tip Board" tab and "My Day" tab
The "My Day" tab will be used for better access to reservations, top picks, and dining options -- more users' curated day
The 'Tip Board' tab will be used for generating suggestions from profiles they picked; i.e a day for children under 4

The process ✏️

I was frustrated

Recently, I went to Disneyland with a few friends and decided to try Disneyland’s complimentary Genie Service. However, throughout the day, we found it wasn't very clear to use. Of course, we wanted to maximize our day, but the ‘Tip Board’ and ‘My Day’ tabs were the giving “suggestions” and not what we picked.
So, I’ve decided to see if I can create an alternative to use the two tabs better and design the ‘my day’ tab homepage as if we are using the app on the day of the park visit.

I began looking at reviews

And thought, what if...

"...someone like me who would want a personalized itinerary?"
"...the tabs served different purposes?"
"...more people were able to use the app to its full potential like getting reservation notifications?"

I decided that...

The app will concentrate on:
spotlighting the reservations and
indicating which rides have been ridden during the trip

Final product 💻

Conclusion 🫶

Disney’s app’s complimentary Genie Service has the potential to make any Disney visit magical. Making more actions visible makes more people want to use the app more. Users do not want to think so a direct place where they can find the actions they want will make more people want to use the app.
Some key metrics that could measure the success of implementing this feature, is how many people show up on time for their reservations made from the app because the app was able to notify the visitors of their reservations and was able to remember they made a reservation. I would also test if users found the check mark useful or if it is more confusing.
If I were to re-do this project, I would include a 5 step walk-through of what each button does in the app so visitors could maximize their use of the app.
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